Strategic Partners. Real Outcomes.
At Embrace Strategic Partners, we combine deep operational experience with strategic investment capability. We're not career consultants or hands-off financiers — we're former business owners who have built, bought, and exited companies ourselves.
We created Embrace to offer something different: real partnership. Whether you're a founder looking to grow or exit, or an investor looking for meaningful SME exposure, we work alongside you to unlock long-term value.
From Operators to Strategic Partners
Embrace was founded by Joe, Dom, and Charles — three entrepreneurs who’ve led businesses across manufacturing, construction, engineering, travel, events, and sports hospitality. Having navigated the challenges of growth, succession, and sale, we understand what’s at stake and what’s required to deliver success.
What started as helping peers in our network evolved into something more: a strategic advisory and investment group grounded in lived experience, not theory.
Our Approach
Aligned. Accountable. Impact-Driven.
We bring together the best of both worlds:
The strategic clarity and structure of an M&A advisor
The accountability and energy of a minority equity partner
We don’t just advise from the sidelines — we get involved. Our model is built on aligned incentives: we typically invest our own capital and time in every project, meaning we only win when you do.
What Makes Embrace Different
Real-World Experience: We’ve been in the hot seat — managing teams, hitting payroll, and negotiating exits. That perspective informs everything we do.
Earn-In Equity Model: For founders, our model is designed to reduce upfront cost while sharing in long-term upside.
Strategic + Operational Support: We’re more than deal advisors. We’re a resource for decision-making, growth, and execution — often working day-to-day alongside owners or management.
Investor Confidence: Our hands-on involvement de-risks execution and enhances outcomes for our investor partners.
Results That Speak for Themselves
We’ve helped grow, acquire, or exit over 20 businesses in the past decade — from family-run manufacturing firms to national service providers. In each case, our goal is the same: unlock potential, build value, and deliver a result that works for everyone involved.
Whether you’re a founder planning your next move, or an investor looking for access to resilient, high-performing SMEs — we’d love to talk.